#OscarsSoWhite began as a Twitter hashtag that April Reign, being the cinema fanatic that she is, tweeted out in 2015 during the Oscars nominations announcement. The hashtag was inspired by the blatant lack of nominees of color. As the hashtag went viral, something clicked in April and she decided to leave her law career and dedicate herself to advocating for people in marginalized communities (That includes race, age, disability – visual and non-visual, LGBTQ, AAPI, First Nations and more.) Now that the hashtag-turned-movement is woven into our cultural vernacular, April applies her expertise, personal brand equity, marketing skills, moderating and speaking talent and loyal and targeted social media base to help companies and organizations promote and produce their projects and initiatives.