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23February

Build a Festival Strategy that Works

February 20th 2026
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20February

Reel to Real

Build a Festival Strategy that Works

February 20th 2026

Film Fatales hosted an in-depth, virtual Festival Strategy Workshop led by Kimberley Browning, a shorts programmer for the Tribeca Festival and founder of Hollywood Shorts. This webinar featured case studies from three participating filmmakers Dana Nachman (The Second Life of Freddie Nole), Lauren Greenhall (That’s How You Make a Torah), and Ran Jing (Imprint).

Want to learn what film festival programmers are really looking for? Watch this online workshop to explore tips and insights on evaluating your film in order to create a productive festival strategy. We reviewed a selection of films from workshop participants, and delved into the process of understanding the best types of festivals to maximize each film’s potential. We also explored how festivals can be part of your overall distribution plans, audience building, and how they can advance your career.

Details

Date:
February 20
Time:
2:00 pm - 4:00 pm
Event Categories:
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Details

Date:
February 20
Time:
2:00 pm - 4:00 pm
Event Categories:
, , ,

Panelists

Kimberley Browning is a filmmaker & film festival professional based in Los Angeles. She is a Senior Associate Short Film Programmer at Tribeca Festival, and is the Production Advisor for the festival’s AT&T UNTOLD STORIES $1.2M feature film program.  She has worked on the festival programming teams of LA Film Festival, Guadalajara Intl Film Festival – Los Angeles and Catalyst Content Festival. Kimberley is the founder of Hollywood Shorts, a short film and animation industry screening series and filmmaker development community, launched in Los Angeles in 1998. Her film credits include Archie’s Final Project which premiered at Berlin Film Festival, Uprooted: The Journey of Jazz Dance which premiered on HBO Max, and Being Michelle (DocuSeek). Kimberley has extensive experience navigating feature and short films through the US and international festival circuit, as well as facilitating both traditional, specialty theatrical and DIY distribution strategies and audience building for indie films. She oversees festival strategy for the social impact films at Moving Pictures Institute, including the recently released bio pics Motherland (AppleTV), Kemba (BET) and Freedom Hair (AppleTV).  Kimberley is a member of the Academy of Motion Pictures Arts & Sciences.

Dana Nachman is an award-winning director and the creative force behind Sweet World Films. Known for her ability to craft emotionally powerful narratives, her work has captivated millions worldwide. Dana’s films and series stream on Netflix, Hulu, HBO Max, and Disney+. At the heart of all of Nachman’s work is a driving purpose: to energize people to take part in repairing the world. Whether through uplifting stories of human resilience or calls for social change, her films seek to spark empathy, action, and hope. A former journalist turned filmmaker, Nachman made her directorial debut with‬‭ Witch Hunt‬‭,‬ executive produced and narrated by Sean Penn, which premiered at the Toronto International‬ Film Festival before being acquired by MSNBC Films. Since then, she has helmed five‬ additional feature documentaries, all of which have been successfully sold and distributed to‬ global audiences.‬ Her critically acclaimed documentary‬‭ Pick of the Litter‬‭ (2018) led to a Disney+ original series‬ adaptation, which she showran and directed.‬‭ Dear Santa‬‭ (2020), acquired by IFC Films, not‬ only became a Hulu hit but was also adapted into a series, which Nachman directed. The series‬ premiered on ABC in December 2022 and is now streaming its second season on Hulu. The film‬ earned the Best Feature Film award at‬‭ Tribeca X‬‭ , along‬‭ with eight Telly Awards and a Brand‬ Film Award.‬

Lauren Greenhall is a documentary Webby-nominated filmmaker whose work explores how joy is a catalyst for lasting social change and self-realization. Greenhall was a 2021 resident at the Jewish Film Institute for “ZELDA”–a documentary about an ultra-orthodox Jewish woman and her relationship with her wig–and was awarded the FY2024 Grant from the New York State Council on the Arts towards the completion of this film. She also received the 2024 DCJCC Matthew Harris Ornstein JxJ Short Film Fund for her documentary short about female Torah scribes and was selected as a 2025 participant in the New York Jewish Artists retreat, presented by Asylum Arts and the Neighborhood. Other short documentaries include “The Frock” (NYPost), “Abby Stein” (Inside Edition) and the “Muslims in America” series. (HuffPost) The virality of this series landed her the opportunity to speak at NYU about the relationship between religion and the media. She also directed Milk Riders, a short documentary that received international attention and was featured on the New York Times, Slate, Refinery 29, HuffPost, and Bust among others. Additionally, Greenhall has directed fiction feature films for hire, music videos, and branded documentary series as well as TV and video for Nat Geo, The New Yorker, Matador Records, CBS Interactive, ViceTV, Amazon Originals, and Marvel among others.

Ran Jing is a writer-director and NYU Tisch graduate whose work spans live action and animation. Her debut feature MODEL earned acclaim from Variety China, won multiple awards at Academy Award® and BAFTA-qualifying festivals, and received a theatrical release in China. Named one of ISA’s “Top 25 Writers to Watch,” she is a NYSCA/NYFA Artist Fellow, CineStory Foundation Scholar, and Stowe Narrative Lab alum whose scripts have placed on Coverfly’s Red List. Formerly a storyboard artist at Blue Sky Studios, she contributed to Spies in Disguise, The Peanuts Movie, and the Ice Age franchise. A member of the WGA, Film Fatales and Rideback Rise, Ran is currently a Directing Fellow at AFI’s DWW+ program, completing her sifi thriller short Imprint, starting Wrenn Schimit.