Genre
Synopsis
THE DOVE CODE is directed by Juliana Curi, produced by Saigon and The Mill, a boutique post-production studio based in Los Angeles, and created by indie Brazilian agency Soko.
It is estimated that 90% of digital content is produced by artificial intelligence. The problem is significant: just a search for images of women on AI platforms reveals that beauty standards are more unattainable than ever. It's no wonder that 1 in 3 girls says they would change their appearance because of the artificial beauty they see online.
The launch of this campaign marks a historic milestone in the discussion about diversity and inclusion in advertising. It took us four months to develop the concept, delve into symbologies, and address ethical and legal AI considerations.
We are also proud to announce that this global campaign was led by a team of woman and Latinx filmmakers. Also, adopting an intersectional approach, we assembled a team inclusive of talented LGBTQIAP+ and BIPOC women, fostering a rich construction of subjectivity.
Bio
Juliana Curi is a Brazilian-Latina film director and visual artist. She began her career in the creative department of MTV Brazil developing socio-cultural impact campaigns. Since then she was Bric Brooklyn Film+TV Resident, UN Women’s Award winner and her projects include the documentary film UYRA-The Rising Forest and the filmmaking inclusion program EUETU Lab.
