In an ultra-orthodox Jewish community where married women wear wigs, the owner of the most popular wig salon gets divorced and begins resenting the practice
In Crown Heights, Brooklyn, the epicenter of the Chabad Hasidic movement, Zelda Wigs is the go-to destination for fashionable women who follow Jewish modesty laws by covering their hair. But after owner Zelda Volkov gets divorced, she begins to resent the practice of wig-wearing and sees it less as a beautiful commandment and more as a lie sold to women.
Lauren Greenhall is an award winning, webby nominated producer and director whose work explores joy in its many complexities: rebellion, zaniness, self-realization, creativity. With a background in comedy and video journalism, she works in a variety of genres and formats. She has directed TV and video for Nat Geo, The New Yorker, Matador Records, NY Post, CBS Interactive, HuffPost, and Inside Edition and branded content for Marvel, Footlocker, and Dove.
Her parody "The Miss Quarantine Pageant" was a NY Times Critics pick and was featured in the Wall Street Journal. Greenhall's feature documentary ZELDA about an ultra-orthodox Jewish woman and her relationship with her wig is supported by the New York State Council on the Arts and the Jewish Film Institute and is in post production. Her short film about female Torah scribes was recently awarded the 2024 The Matthew Harris Ornstein JxJ Short Film Fund and is currently in production. Her psychological thriller Perfectly Good Moment is currently available on Amazon Prime and Tubi.
Jewish Film Institute Residency 2021
FY2024 - New York State Council of the Arts Grant
Cinematographer - Matt Braunsdorf
